Urban stations that do not "super serve" their audiences fail.
Dance radio stations need to be high energy on air, on the street, in the clubs, in touch with their audience. It is a lifestyle not a format. Also why it is expensive to run and radio avoids it like the plague.
Rock radio. No disrespect to Angi. It is one thing to be a card liner reader. It is another thing to "really be into" the scene. Which one is she? We will find out. But, like dance radio, it is a lifestyle. You need to convince people to tune in to a commercial station and not some free stream or their iPod. So yes, if this station does follow its path of any level of hard rock music, it does matter what is in between the music cracking the mic.
It was many years ago, but basic radio, is basic radio. The small 3kw Mono signal, part time on 103.1 beat out the 24hr 50KW ZRock on 106.7FM. Listeners knew on 103.1 RPM, they were getting live, local and someone talking to them that "got it".
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