97.3 The Brew in Milwaukee (2004-2010) was like that for the first few weeks on the air. It honestly reminds me a little of that station except modernized.

By the way the voice you’re hearing on the Jack Daniels commercials and the one who did that “10AM Town Hall” sounds very much like WKSC’s morning guy. WKSC’s morning show is teasing a “Very Big Announcement” Monday. Probably unrelated but I wonder if he’ll eventually show up on 95.5. They had most of the 103.5 jocks promote 95.5 on social media.

Should note, WDRV and WKQX do quite well in the overall 18-34 (Person’s 18-34) at times. Not always. But I believe there was a book a few months back where they were #1 and #2 respectively in P18-34. I wonder if a secondary purpose is to flank for WKSC in P18-34. Just putting that out there