Precursor: I like the format. Will I be a P1? No. (I have pretty much weaned myself off of terrestrial radio except to occasionally sample). But it is OK. I doubt they will ever hire any live jocks. We shall see. But this is "on the cheap" format.
Seriously, there was no room for 2 Country outlets. Bobby Bones had 2 years, as was said here before, 2 years is up.
99% of people are saying WHAT THE #### IS HD2 when they are promoting that the country format moved there.
But BIG beat US99 on 25-54 overall. WDRV is down bigtime. Go after a 25-54 Male demo that doesn't bill that much and is already saturated? They are again piling up against multiple other competitors like they went head on with WUSN. Is it really worth it? They could have went 80s, 90s etc and even with a 2 share billed more due to females. What will WLS-FM do now being a has been to WDRV?
Honestly, radio is royally ####ed if this is the best they can offer. Cant anyone come up with a format instead of setting up to be 2nd or 3rd fiddle?
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