All these high paid subjects that lived off of radio for years, need to stop complaining or being silent while sitting on the sidelines. Take your money and start an organization to take it online and be able to do what you want. Especially in Chicago, there isn't 100% wireless & High speed reliable availability but it is high. With a good sales staff and managing team, it would work and be profitable moving forward.
Podcasts will not work for our age group. It is too scattered. Put it under one roof, in shifts and let it grow with supplemental digital offerings.
But it is easier for the big paid mouths like Johnny B, Matthews, Dahl, Gary, to hope for a terrestrial gig to come along and then they are choked to death by commercials and management.
Even Eddie & JoBo were choked on KHITS. One of the biggest talents of the 90s & 2K. PPM killed them. The initial worry was the music was not what people remembered them. But the reality was WTF? They couldn't even talk for more than seconds. So much for PPM, the numbers showed not that they weren't liked, but the delivery was pure crap.
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