In a normal world I would agree with you AmericanWoman, but iHeart does not want to share anything with their Holiday Lite. It boosts their TSL, cume, AQH etc... Also the ratings go up which converts to revenue and some of the audience stays for post holiday programming, allowing the station to bill higher all year than it normally would.

To "promote" another new station even in their cluster would take revenue away from the market cluster, as the new station is not heritage and will bill lower in revenue than the LITE does.

Z