If BIG leaves and they are the only outlet to remain they can run it lean and make money. As long as BIG is there, they will have to deal with reduced numbers and revenue which will lead to more cost cutting and mediocre content.
Same thing with B96. You can't have a heritage CHR running 2.0 6+ and in the shitter for their demos. Besides reduced advertising revenue it just looks bad. Especially in a period when Classic Rock and older demos are ruling the roost.
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