It is the most non economical thing for Entercom to do right now. They will not do it at this time. You are looking at removing the least profitable FM they have. You have to take that revenue and ADD it on to their AM to break even after cost savings of overhead. It is not as easy attainable as you think. One main reason NewsRadio went FM was due to News 101.1, which was all pony show and one of the worst experiments ever in Chicago history.

There is so much unknown that a decision today can further hurt their bottom line. The estimated timeline of this virus is 4 months to 3 years if a vaccine is even ever developed. Or until herd immunity, which is still an unknown itself. Until the economy recovers and or until you can pack those stands, safely, the full realization of Sports radio revenue will be in question. You will see status quo for format changes unless a) the company can see increased revenue in the cluster b) Decreased overhead costs c) Both A & B. That is why I even question 95.5 flipping right now.

You are right but WGCI is heritage and can stand on that to bill even if their numbers are low. Same thing with B96 and US99. Power is a smaller company and they run on a shoestring.

Z