There is so much unknown that a decision today can further hurt their bottom line. The estimated timeline of this virus is 4 months to 3 years if a vaccine is even ever developed. Or until herd immunity, which is still an unknown itself. Until the economy recovers and or until you can pack those stands, safely, the full realization of Sports radio revenue will be in question. You will see status quo for format changes unless a) the company can see increased revenue in the cluster b) Decreased overhead costs c) Both A & B. That is why I even question 95.5 flipping right now.
You are right but WGCI is heritage and can stand on that to bill even if their numbers are low. Same thing with B96 and US99. Power is a smaller company and they run on a shoestring.
Z
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