You are a gazillion % right, at this second, GOLD formats are the ones that generate revenue and ratings. Especially as long as Covid keeps up, you will see a dip of current formats. Add in that CHR is atrocious these days.
I believe Bobby Bones 2 years is up. That is a fact that Iheart gives him that long in each outlet to grow. I also just told a friend that BOTH Country outlets are not setting fire to the ratings in this market. Both are lower half performers and not ruling their demos either. One has to blink first.
Z
1
Copyright © 2007 - 2021 ChicagoMediaChat.Com a subsidiary of The Artist Elite, LTD.. All rights reserved.
Site design and Hosting by Media Chat Services.