Lets ask the important questions:

They launched Totally 93.9 in Miami as a niche format - They are trying to knock down the COX radio AC's there. COX is a powerhouse in Miami.

All 90s launched here. Who are they going after? NewsRadio WBBM, WBEZ and WGN-AM? WDRV & WLS which are Classic Rock and Classic Rock wannabe. The MIX? They have to protect V103 and WLIT. SHE and WBMX are in the toilet. - I don't see it.

Unless they just want to push their national brand out like they did for KOSF doing iHeart 80s. They would have better luck launching iHeart 80s Chicago to go after WLS-FM and WDRV and every other station playing anything 80s.

Detroit, Phoenix are iHeart 95.5 but they are high rankers. Now, Market #30, Las Vegas, KWNR The Bull is a flailing Country format ready to be flipped.

Also, iHeart and all of them are great registering these domains to make radio dorks and their competition freak out as they launch something totally different. Smoke screen! For now, I lay my money here.

Z