"Do it all". Yeah. This is not 1965 sir. No one can "do it all" today. If you have engineer or IT training you will be 6 figures a year with full bennies, not running a Daytimer only AM making 25k billing before expenses! Even so, you have to hire a few people to work for you. Then you figure in benefits, health insurance on top of all the other insurance and fees for the facilities. This is really a pipe dream. It is not personal against you, it just does not add up in a business plan. If I was CLEARING 25k after expenses having others run it for me, yes, then it is lucrative.
Your solution of moving the stations over to FM is short sided.
You mean "short sighted". Again you are wrong. I recently was involved in research which I can't divulge specifics to the public. I can tell you, people < 25, 90% had no idea what "AM radio" was. The ones that did, either listened to ethnic brokered or Sports. Asking them where they got their Sports fix, majority said online. 26 - 35 72% had no idea what AM radio meant. Only 50+ group, majority said they still listened to AM radio, at least once a week. FM is the place, today and that will be in AM radios position in the next 10 - 15 years.
Know what you’ve got — a daytime only AM stick — and program it from there.
Which no one listens to and the land value under it is worth more and and and..... that is where the FM translator kicks in and can run 24 hours, which your daytimer can't. It is high fidelity, stereo. Something your AM Daytimer can't do which limits your format offerings.
Use streaming audio to compliment your AM signal.
Of course. It is also not free. Harder to listen to mobile. Where FM wins.
The AM daytimers are once more, dead. AM850 and other daytimers thrive on local merchants and communities. Your WalMart and big boxes will laugh at you when you approach them to advertise. The sales dollars go to Social Media ads, where people can check in and out of places. That is positive publicity today. The mother which was home in the 60s, 70s and even 80s is now in the work field. Very few prepare food. Very few families have dinner together. I am not supporting it, just the facts. That mother mentioned has a smartphone in her face not an AM radio. You can see that driving down the street as people walk by. Times have changed, this is why AM Daytimers are falling everywhere.
If you disagree and are that owner/operator that can "do it all", better be calling Newsweb to snatch up AM850. I will be your first and loudest fan that you can make it happen.
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