Newsweb did a lot with that signal despite itís flaws of being a highly directional daytimer. NextMedia gave up on it. Newsweb tried a mix of Oldies, AAA (World Cafe) and Ethnic at first. They launched WCPT on the signal which grew to what it is today on 820. Last several years they tried mixing English and Spanish religious programming. Brokered programming was (is) profitable but when you start hearing more and more music on these stations, there is a problem. The music is not paying those bills.
« Back to index | View thread »