You ever look at their 18-34 female numbers? B96 25-54 numbers before they imploded due to WBMX? This is where they make the money. Not the teens which have close to 0 serious income to spend.
While its revenue demo is older than B or KISS, the MIX overlaps the same range of CHR's. You see their playlist sans gold? The crossover is there. The on air presentation is laid back as opposed to KISS or B, as the demo target is older and needs to be safer sounding.
Those revenue demos are going to spoken formats. Not the teens, the money making Moms.
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