The future of radio in a city like Chicago is one one cluster offering national programming, one that's truly local, and one that offers a hybrid.
A national format could, potentially, provide programming that a local station cannot. For example, if iheart wanted to do a truly national product they could originate in New York or Los Angeles with nationally known names and the ability to get musicians, actors, and exclusive concerts. Think Elvis Duran or Ryan Seacrest around the clock.
That was the thinking with Nash. Big names in country music radio originating from Nashville with constant access to musicians...and Cumulus stopped trying in less than a year. A national product doesn't solve all of your problems and in some cases makes it worse.
Entercom could, if they wanted to, blow out a national CHR format across all of its CHR stations. But that would require getting big name presenters and then convincing the audience that they are worth their time. It's not worth the time or effort.
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