The big problem for this station, it does not reliably reach Lansing or Saginaw. It is a 4,000 watt station that provides a distant contour of service to Lansing. It is at most a mobile station (car), or online and you will not get it in buildings. It does not rate at all in Lansing ratings. Its transmitter is in the middle of nowhere. I know Michigan well so this is not from just looking at the map below. It is also not opinion. You can't defeat physics. If this station hit Saginaw, Lansing and Flint reliably, it would be a contender.
I am a cheerleader for underdogs like this. It is just an up hill battle and has been for years reading their history.
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