Radio is killing itself buy going younger, look at the ratings for the stations going young they are dead. How can 99 and 95.5 which traditionally do well in the summer be down so far? The coveted young end is listening to the stream, radio sells it self out to the younger demos and they are the first to leave. Better make your station compelling or it will die. Let’s face it the guy running B96 is in his 50s. That’s a place to start not the talent.

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