The latest Nielsen PPM report indicates B96 continues to trail KISS-103.5. I recognize these are simply overall ratings but what puzzles me is the operation. The music seems to be in a slump and both stations duplicate that music to an extent.
The question remains, why is B96 trailing?
1. Air personalities who simply are long in the tooth and donít fit the music and attitude?
2. Both stations cover the Chicago metro area. Does processing play a factor?
3. Iím not a B96 listener but, do they have a huge presence on social media? Billboards/commercials?
4. I have believed radio contests which give away money does not buy loyalty. When any station gives away cash, the winner often moves to competing stations to win their contests. Listeners often come back but itís like a tennis ball in a game.
Z, your analysis is appreciated. Thank you.
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