It really is a tough signal to work with. I don't like to pick on anyone trying to make a go of it, including Matt, but, just like you said, just let people know what's happening.
I always thought with this signal it was a bad move to try and be a "Chicago" signal. Be a suburban signal and super serve the parts of DuPage and Cook counties where the signal is good or do something very niche, like Sals "Beat" format, yet when WCKG was running that format it wasn't even listed on the website.
It was a cool little station when Joe owned it mostly because Joe didn't have to make money with it, he just loved doing radio.
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