1530 has a terrible signal during critical hours, and when you are already a daytimer and get the first and last couple hours of your day almost buried by WCKY in Cincinnati it’s a very difficult sell. He hoped that by purchasing the translator he would be able to get it downtown and find someone to buy the station just to get the translator. There are so many other facilities for sale in town with much better signals for their main station and translator that he will not be able to unload his station at a profit.
The original owners of that license started the process with the FCC in 1963, and I don’t think they were able to sign on until 1974 because of all the hearings and challenges to their application. By that time they spent so much money they were barely able to operate the station. If they would have been granted the license in 1963 when AM radio was king they probably would’ve made a fortune. Those people really wanted to have a radio station. It is obvious the current people only want to have a license so they could try to flip it. Just like flipping houses isn’t as easy as it seems on TV, neither is flipping a radio station.
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