This whole thread has turned in to a major blast from the past for me!
I remember in the 1980's driving up and down the Dells / Baraboo areas on route towards the Sparta area visiting relatives and hearing Cubs games on 740 when they were an affiliate a few notches from 720. WGN came in pretty well during the day in that area. Kind of so-so now these days. During some of the inning breaks on 740 it was just the sound of Wrigley in the background with the occasional chatter of the booth between innings. Interesting option if the station was not able to sell some of the local spots.
Speaking of "MAX-FM" , here is an interesting video,
Shows the upgraded transmission installation. You'd think they would at least mention the AM from time to time, but, I would guess they have to at least once an hour near the top? It's an interesting listen, actually, not too bad for a small-market station. (Why is it that many small or medium markets "sound" better than Chicago?!?) WBGR-FM 93.7 is another good sounding station, nice "home town" type of presentation.
WRPQ 740 is an interesting listen at night with their whopping 6 watts and the rapid phasing in/out from 740 Toronto especially in fall/winter.
But, yes, WAIT gets out very nicely in the Madison-Baraboo areas, even nowadays. Not sure why they throw that signal out that way, as opposed to focusing down towards the SE.
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