One of your snide remarks toward me is anticipated.
Male demos bill less than female. Femals bill more because they make the household purchasing decisions. 54+ is a hard sale because seniors are on a fixed income.
I remember people claiming METV FM wouldnt last.
Wouldn't last and billing is 2 different things. METV can survive depending how much they pay in rent to the owners of the stick and they have lower overhead not having any airstaff.
This will incite a fair amount of people. Disclaimer, I am Male, White and older, so no rebound nonsense needed. The country is getting darker skinned. If you listen to country, you will hear Pop music and hip hop influence on it.
The food taste of hot dogs is fading. So is rock music. (Notice how most major markets have no active rock)? Classic rock is overall a white format. Like elevator music faded out in the 80s, the 70s format in the 90s and New Wave/Jazz in the 2000's, when the current 44-54 demo ages out of classic rock along with the Rolling Stones, Aerosmith and the like retiring due to old age, it will fade out. Or it will be replaced by 90s & 2k alternative/rock pop artists.
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