§ 73.1201 Station identification.
(a)When regularly required. Broadcast station identification announcements shall be made:
(1) At the beginning and ending of each time of operation, and
(2) Hourly, as close to the hour as feasible, at a natural break in program offerings. Television and Class A television broadcast stations may make these announcements visually or aurally.
Irrespective of the regulation, what does it say about how seriously the operation is being run if they believe there’s no reason to let listeners know the programming is continuing on another station, or they will resume broadcasting at such and such time tomorrow, etc. That’s not how you keep listeners. Further proving the station is a joke.
Joe Gentile, I knew him very well. He bought the station for $700,000 which was about $600,000 too much. It was strictly an ego project. He made a lot of money in the auto business and it was purely a hobby for him. He would broker out programming just so there would be enough money to pay the bills, otherwise it was 100% ego project. He thought it might help him sell cars if he ran his Chrysler commercials all day, but there was never any measurable audience. Just his buddies would call up and tell him how great he is. There was minimal oversight on the programming, people buying airtime we’re dropping F-bombs, zero control. That’s why his wife had to sell it for about a third of what he paid for it. No cash flow, no real assets, just a license.
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