I forgot that they put 9FM on WKIF, now that you said that it jogged my memory and I remember hearing it when driving down south a couple of times.
Another thing you said I'd also forgotten about. It was how 9FM was running different traffic, weather and spots on the 3 different frequencies. I thought that was a great idea.
That also got me thinking about Matt Dubiel, I think that was his idea. He was hired to run the stations around 2005??, after Sky Daniels left. I remember reading somewhere, I want to say it was in IE, not 100% on that. I'm going to try and look it up. He wanted to split that stations up totally. He wanted to put a CHR or top 40 type station on 92.7(north) with local elements and promotions for that signal area, to try and rekindle the KISS FM/Energy feeling and loyalty that station had. He wanted to bring back some of the hosts people loved, at that time, it would have been a great idea. Big City Radio is probably one of the most creative radio operators Chicago ever had. They came in on weak rimshots, combined them and tried their best to improve the signals. To do all the things they did and get so much attention on such weak signals was immpresive.
Think about the talent they had on the stations(92.7/5 and 103.1), Fred Winston, Robert Murphy, Dona Mullen, Jeffery T. Mason, Harry Legg, Bill Lator, Melissa Foreman, Luis Lopez, Chris Sheibel, George McFly and many others.
Matt then wanted to take the 92.5 signal and transform it back to local DeKalb/western burbs station. I don't remember the exact format he wanted there or 99.9, but, he wanted to try and make these signals local and serving their communities, something we don't see today, with exceptions like 95.9 The River and a couple of others. Unfotunately with their current ownership, it not made easy for the people working at them.
It's to bad Newsweb didn't let him try, look at what they are now, 99.9 is hyms and chanting and 92.5 is K-Love, 92.7 is completely brokered.
Matt's taken a lot of heat for AM 1530, but, that is a daytime, top of the dial station that gets clobbered half the time by WCKY. I miss the different formats Matt tried on WCKG(well not Alex Jones..lol) it was about the only intersting thing happening on the radio dial(for radio geeks lol). In fact I liked the format he had in late 2016, right after Eddie Volkman left. It was mostly oldies, some classic rock, even a couple of old Q101 stapels thrown in, local news and weather updates, sports updates. At the time my brother was in the hospital in Maywood from mid September until the first week in November, so I was driving my Mom there and back almost everday at that time, spent most of my days there in fact. It was the exact format I needed at the time. I dug out my old Walkman to bring with me everday to listen, I was actually out there the day they turned on 102.3 and went back to the Infowars format.
I didn't like it but, I understand now Matt was trying anything he could with those signals to gain some attention.
I know I've gone completely off topic in seven directions, I'm sorry about that, I love chatting about this kind of stuff.
I don't care for sports talk, but I understand why Matt chose that and stuck with it. If you think about it, at night while the AM is off WCKY comes blaring in like a local, especially in the winter, during drive times, they're still getting sports even when WCKG is off, maybe they might just leave the radio dial where its at if they're only in the car for a few minutes?? I don't know, just guessing.
OK, I better cut out now before I put someone to sleep..lol, but, since I've babbled so long now, let me add one more thing, Thank You to CMC for providing this forum to chat like this, I'm very greatful for it!
Have a great day!
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