NextMedia flipped it to Talk (along with WJOL Joliet, which also ran Standards) Was a freefall from there. They sold it to Newsweb who took over in 2004. Newsweb tried a few things with it. Oldies music in the morning hours. World Cafe (A Public Radio AAA music show not heard locally) and some Ethnic. That went on for awhile. Donít think it was a big ratings success, but they seemingly had more money to spend at the time.
March 2004, Air America had a week or two on 950 WNTD until they were thrown off after a lease argument with itís previous owner.
Fred being a hardcore Democrat flipped it to Air America (WCPT) in January 2005. It grew from there, eventually moved to the stronger 820 where it is now. The leased business model Newsweb returned to 850. Newsweb always ran mostly leased Ethnic and other programming. Nine FM and WCPT being the exceptions.
Itís former sister WKRS had a similar format to WJOL (Talk and local news) before they flipped it to the soon to be defunct ESPN Deportes. They merged some of it onto the Kenosha (soon to be Gurnee) AM which dropped Oldies for mostly Talk in 2007. WJOL seems to do pretty well in itís local area. Given the NW burbs is very low on local radio since WJKL and WFXF went to EMF, it would be nice to see how WAIT could do if it served itís local area. Problem is the daytimer status (Unless they could add a translator to it locally)
WMCW superserved Harvard on 1600. That, along with 1580 WKKD (another former NextMedia signal) and 1600 WCGO Chicago Heights went under so the Evanston 1590 could bump power. Some people put together a network of Part 15 AM signals to replace WMCW. They now have an LPFM superserving Harvard these days. Small communities and suburban areas DO value local radio.
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