Every national iHeart station has a random HD sub attached to it. Cuts costs somehow. They simulcast those streams raw. WRIT HD2 in Milwaukee for example runs the Real Oldies stream. WMIL HD3 runs the "Alt2K" (2000s Alternative) stream. WSNX HD2 in Grand Rapids runs the Urban Comedy stream.
iHeart 80s was on WLTW HD2. Earlier this year, they relaunched the "iHeart Broadway" stream and put it on WLTW HD-2, which set off a chain reaction.
iHeart 80s was moved to WLTW HD3, Delilah was moved from WEBG HD2 to the station that had previously carried iHeart Broadway (I think it was in Virginia or South Carolina) and WEBG HD2 flipped to the current Smooth Jazz format.
Like iHeart, Entercom is using HD2 and HD3 channels for Radio.com national streams. In Milwaukee, this is "The Oasis" on WXSS HD3, Channel Q (Locally on WBBM HD2) among others.
Each channel costs them extra. They have to pay a fee to iBiquity to run HD-2, HD-3, HD-4, etc. I'm guessing Hubbard and those that run no subs simply do not want to pay for it. There is also music licensing fees which leads to the AM talk simulcasts.
Some companies just use HD to lease and feed translators. WLEY is an example. No PAD song info. Just a carrier with an HD2 feeding the two 95.1s and an HD3 feeding the 96.7 downtown. They're making money from it by leasing.
Bustos Media uses WDDW's HD-2 to feed a downtown Milwaukee translator.
The days of running special and unique programming on HD2 (Aside from feeding translators, simulcasting streams, simulcasting AMs, leasing to other broadcasters) is pretty much done in most cases.
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