I remember when I first heard The Wabbit. It launched in 1989 and joined 99.9 WBUS for Entravision's "Z-Spanish" in 1996 (WRZA and WZCH).
2004 is when Entravision sold off 99.9 and 103.9. Newsweb got 99.9 for "Nine FM", while NextMedia bought 103.9 for a Rhythmic Oldies format (WWYW, "Y103.9") They stunted with TV themes before launching. WWYW flipped to Mainstream 60s-70s Oldies in November of 2005, a few months after WJMK went to Jack FM. The current Classic Rock format in Early 2013.
I remember the format change being a rumor or a confirmed rumor. I took the time to call and ask "Is 103.9 changing format?" the person on the other line "Yes. At 3:00"
Thanks (in part) to that phone call, this audio exists. https://formatchange.com/wwyw-becomes-the-fox/
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