We have bad pop music and an audience that listens to Spotify for music. Neither of these stations offer much of anything unique between the songs. PPM-friendly and Generic. Maybe people are tired of the generic.
WGCI and Power 92 are not doing much better.
The stations that play current music of any form and seem to have some success have something special between the songs. WXRT and V-103 are examples of stations doing that right. Then thereís WTMX, their morning show seems to be their biggest strength despite the bad music.
104.3ís strength is the music alone. Nobody else plays it much really. If they wanted to flip 104.3 and add more of itís music to B96, then B96 might improve. Problem is, someone would likely quickly without hesitation (See 95.5) flip to a similar format. Easy success as far as ratings. 104.3 is solid at where it is.
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