With Cumulus likely spinning off a number of properties and likely doing so in Chicago either Entercom or iHeart should launch an alternative format on 96.3 or 95.5. There would be some risk involved but if executed properly it would weaken wkqx to the point where Cumulus would have to spin that off leaving a single alternative in market number three.
As has been stated here before there is no clear format hole so one of these two companies needs to be aggressive. iHeart could put on The Woody Show or Entercom could simulcast the new female-led Morning Show in Kansas City.
The question is who is ready to move to a long-term format option and move away from an audience being satisfied much better on other frequencies?
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