Ratings aside, 95.5 may be doing its job. It already forced US99 to blow up the airstaff. As long as it places downward pressure on US99’s rates 99.5 is accomplishing the mission. If you’re waiting for the head banging hard rock station, keep waiting. Active rock does well in parts of the country with lots of blue collar white men without college degrees. The active rockers are on the fringe of the metro area for that reason.
It’s obvious that 104.3 succeeded at the expense of B96. It has a weak morning show at a time when CHR is in the doldrums. They need to find someone who will dent Fred and Angi.
WGN’s biggest competitor is Father Time. AM is near death and unless a new new owner finds a way to put it on FM it will suffer the same fate as WLS. WSCR succeeds because it’s the only all-local sports station with two major franchises. WGN is still trying to do a “something for everyone” radio station with B players. Steve Cochran was a perfectly fine midday show between two established personalities. He got bounced out of afternoons in 2010 and his morning ratings are a third of the “disastrous” Greg Jarrett. The quality of news and traffic reports are considerably worse compared to 10 years ago. People did tune into the service elements and they handed that to WBBM without a fight. The scary thing is that WGN’s price tag as an AM standalone is falling into the Cumulus and/or religious operator realm. They need a better owner and better management to have a chance at survival.
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