#1 - All those talks stations BROKER TIME. They do not need ratings. Care to share where Big 95.5 is selling airtime to the highest bidder in the middle of drive time like KABC? You can't.
#2 - Since when is 0.7 a 0 share?
#3 - KEIB is slanting Conservative radio. It is niched. IN LA! Bed of Liberalism! No reason to flip, at all. SLOGAN: KEIB-AM - Broadcasting True American Values to Los Angeles No local programming clearing Rush, Hannity, Beck. --- Really Jeremy? Why would they flip clearing all those national ads?
#4 - You are not telling the whole story about KFOG. It is actually KFOG, KFOG-3-FM Booster, KFFG San Jose & K265CV Freemont & K281BL-FM Coyote. - The signals in San Fran suffer due to all the mountains (doubt you have ever been there, great town, you can't look at maps and ratings to make erroneous statements about it) and with all these Boosters and simulcasts, you are not seeing all the combined numbers and extrapolations.
#5 - KITS is a 35 year heritage station in the market. They sponsor 3 major concerts a year. Their demo numbers are not that great but not bad. Won't last forever like this. But Jeremy, this one is about the only one you have 1/2 a case on.
#6 - Sports can sell with a 0.1, always has, always will do. Whether live or local. Some stations airing sports, are on the bird all day long just for the fact to say they are in that market and qualify for national ads.
All that nonsense you posted has *nothing* to do with Big 95.5, at all. There is no market clearance on 95.5 for national ads. There is no heritage. There is no nothing.
I have said it before, status quo is OK when their other stations are doing fine. WLIT just shifted, no reason to modify 2 stations waiting for the one to take hold. 104.3 Jams is still kicking. There are just no real holes right now to kick off a new format. Hell, the 1.5 share might be enough to allow CC to bill better or rule a demo over Entercom.
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