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Unwrapping The New Soft AC Launches
Posted by greg on December 31, 2018, 11:35 amEdited by board administrator December 31, 2018, 12:47 pm
Two of them were in the same market, the final confirmation (if any were needed) that we’re experiencing a format boom. In Chicago, WLIT, which had reclaimed its Lite-FM moniker a year earlier, kept its name but moved to a softer mix, testing the proposition that WRME-LP (Me-TV-FM) would be vulnerable to a full-signal, less eclectic competitor.
(ADMIN EDIT: Fixed hyperlink)