When 93.9 switched back as Lite FM (mainstream AC) what was their core artist/sound? 80s/90s/00s/today vs 100.3 WSHE's 100.3 2000s/early 2010s Hot AC sound (Basically what 101.9 the Mix played over a decade ago?)
As far as Big 95.5 goes, does anyone really think that the the iHeart bosses would satisfied enough with billing even as the ratings continue to be horrible and very few people are listening to it? If ratings remain poor, would iHeart have no choice but to pull the plug or would they be stubborn enough to keep a fledgling country station with no heritage around?
Then again, what desirable format is out their that isn't niche (i.e. classic or current Dance), older-skewing (i.e. Smooth Jazz), or already occupied by another station. Could they change to Mainstream/Hot AC and compete against 100.3 and 101.9 while protecting sister station 93.9. Of course, 93.9 was this type of format when they were "My93.9" and their ratings weren't that good.
I still believe if iHeart wants to stay country in Chicago, they should go classic country with a 90s/00s/early 2010s playing the songs that US99 played over 10 years ago. Basically a "Soft AC" or "Hot AC" version of the country format playing Reba MacEntire, Garth Brooks, Toby Keith, Shania Twain, Alabama, Brooks & Dunn, Faith Hill, Tim McGraw, etc. It would be different enough from US99 (which plays newer country) while remaining female-friendly and they can keep this syndicated Bobby Bones guy in the morning. Corporate radio needs to think outside the box for once.
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