Its the essence of what was WBJZ in Berlin (Oshkosh) It was under LMA for about a decade. The station owner turned around sold it and the new owner flipped it (It was the current owner's competition). The guy that was running WBJZ's LMA went to work for the owner of WCLB-AM, and convinced him to relaunch the format for Sheboygan once it's translator got on. That said, it was quite popular when it was on WBJZ, given Oshkosh is a college town.
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