Research and development (R&D) in software design isn’t just about innovation — it’s about staying competitive and solving real-world problems before they even arise. Companies that invest in R&D early in the development cycle often discover smarter, more efficient ways to build their products. This can lead to better scalability, more secure systems, and quicker response to market needs. Instead of reacting to trends, R&D lets teams shape them. Understanding how R&D feeds into every layer of the process — from architecture to user experience — can change the way you approach design altogether. That’s why knowing the role of R&D in software development is so important. It’s not just a side department; it’s a core part of strategic planning and product quality. You can dive deeper into this topic by exploring how R&D fits into the bigger picture of software projects at https://ncube.com/role-of-rd-in-software-development