If I recall correctly a contract went out and Ferguson won the contract. Ferguson had their own line of farm tractors and an extensive dealership chain. One problem many of the sub-assemblies that went into the Moto Tug were Ford made and Ferguson assembled all by hand and not assembly line and the Navy doubled their original order.
Henry Ford wanted a piece of the pie but also had his eye on the dealership chain and though both men were friends and somewhat partners Ford started shipping sub-standard assemblies or not all. The Navy branded Ferguson a whiner and canceled the contract and seized the design. All was packed up and sent to Ford at Willow Run. Ferguson was destroyed overnight in the name of the war effort. Ford used the Navy to destroy a partial partner in farm equipment as well take over the dealership chain. Ferguson later brought a law suit and won but Ford made some design changes to the original Ferguson design and went to work on a Ford patent. So the Ford Moto Tug which started appearing in Spring of 1943. But even the Moto Tug could not pull all loaded USN aircraft and because of the limited number production contract the Navy turned to the Jeep.
There was a great deal of drama in the development of carrier deck equipment. LeTourneau was laughed at when he proposed a 2 part collapsible mobile crane that could remove wrecked aircraft. Built the prototype at his expense and gave the Navy Dept. a lesson in counter weights and leverage. Hyster met resistance when it introduced the first hydraulic mast forklift which was lighter, could lift more and less prone to breakdown as the chain mast driven forklifts.
And so it goes