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Re: cultural ignorance
I think many also underestimate how skewed the size of markets are. Many in east Asia speak Japanese outwith Japan itself, and the Japanese domestic market for model makers (both physical and computer) as well as those otherwise keen on the subject is absolutely vast despite the country's modest land mass and population figures. It is not just a hobby for old men in Japan, or Korea, Malaysia, Taiwan or China.
They're perhaps more interested in researching and generating the source material for the bulk of the market who do speak Japanese than they are in going through long, tedious and expensive translations to access a relatively limited number of English speaking buyers.
Let's face it - if it was in English it would still be considered too expensive so the net increase in sales for the translation effort would be close to zero. Therefore it's a waste of time.
There seems to be quite a bit of cultural ignorance on display here.
Yes, the ignorance is of how a business is run. Consider for a moment the marketing and sales decisions involved here. In order to translate properly a technical work the vendor must engage translators versed in the alternate language and in the technical field as well. They must also reprint the volume as well. That kind of thing doesn't come cheap. What would be the vendor's return on that investment? Whereas a book seller of English language volumes has a massive base of readers to sell to so as a business decision most of those volumes don't get translated either. Risk vs reward is the guiding principle. The maker of the cruiser book has simply judged that the cost of translating and reprinting the volume in question is simply too much to risk the cost of doing so. Come on guys, how many books are they going to sell on this subject?
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