Some say posting once a day on LinkedIn boosts reach, others suggest it might hurt visibility because the algorithm reduces exposure if you post too often. I’m curious if anyone here has tested different posting frequencies and measured the results.
Frequency definitely plays a role, but so does engagement rate per post. If you post a lot but people don’t interact, the algorithm will likely prioritize other profiles.
LinkedIn’s algorithm tends to reward engagement rather than sheer posting frequency. While posting once a day can work for some, it’s not a guaranteed formula. The quality and timing of each post are more decisive than the number. For example, here’s an update https://www.linkedin.com/feed/update/urn:li:activity:7361977447254265856 that illustrates how a single impactful post can outperform multiple weaker ones. It’s better to focus on creating value-packed content that invites reactions or shares instead of pushing out constant updates. Some professionals post just two or three times a week but see excellent results because their content resonates strongly with their audience. Testing different rhythms and monitoring analytics is the best way to understand what works in your case.
