It took us a while to accept that sitting at position one doesn't mean much if the user gets their answer before even scrolling to your link. We spent weeks watching our click-through rates drop before completely changing how we measure success on our guides. Instead of trying to force clicks with clickbait teasers, we built our content around a proper zero click search setup by placing clear bullet summaries near the top. That alone helped us get our brand featured inside the snippet cards, which brought back a decent chunk of lost referral traffic.