Throwing your budget blindly at authors in this niche is a lost cause. To consistently reach large audiences, I recommend using the Google Discover Trends platform -
https://d2tr.com/. The platform is ideal for finding profitable ad pairings, as it thoroughly parses all viral content, categorizing it. You'll be able to clearly see which topics are currently generating the most engagement with smartphone users and write copy for commercial offers based on ready-made examples.