I usually notice an effect fairly quickly, around ten to fifteen minutes, especially if I rub the cream in after a warm shower. For me the relief feels gradual rather than sudden, like tension easing instead of switching off. It tends to last a couple of hours, sometimes longer if I’m not very active afterward. On days when soreness is deeper, I reapply once more later. I looked at https://joyorganics.com/products/cbd-cream-value-pack when comparing strengths and textures, mainly to see how long others said it lasted. Using a thicker layer on problem spots seems to extend the benefits, while lighter use feels better for everyday comfort and skin moisture without feeling heavy. Later applications before sleep also feel steadier for me and don’t interfere with rest.