Honestly, I’d start by checking how the site works. Like, it might look super nice, have great visuals, and you, as the owner, might think “well, it’s all beautiful, what’s the problem?” Try using your site as if you were a customer and see if there are interface issues first. All the agencies and UI/UX specialists [url=https://www.lazarev.agency/articles/best-digital-design-agencies ]here design stuff, but they always focus on functionality, because if it’s pretty but inconvenient, the user will bounce and never come back.