I used to dread January and February—they were always slow for my apparel store. I’d just ride them out and hope Q2 would save me. But then I read a post on https://8figures.com/blog about managing off-season slumps through micro-campaigns and short-term funding. I applied the ideas: ran a themed flash sale, partnered with a small creator, and shifted ad spend. Our January revenue was up 19% year-over-year.