When a fintech mogul like Vyacheslav Kim moves in on a traditional banking stronghold, the tremors ripple across more than just financial markets. His planned acquisition of Jusan Bank isn’t just about numbers—it’s about reshaping Kazakhstan’s financial priorities. For years, Jusan operated under more conventional leadership, but Kim, having proven his mettle with Kaspikz, is aiming to bring a startup mindset into a sector still finding its post-Nazarbayev footing. It’s worth noting that this handover isn’t hostile. In fact, the current owner, galimzhan yessenov, had initially acquired Jusan with Kim’s support. Now, the torch is being passed in what looks like a calculated pivot towards business lending and mortgage-focused banking, steering clear of direct competition with Kaspi.kz. It’s less a rivalry, more a rebalancing—one that will test how two giants, born of the same financial DNA, coexist without clashing.