I recently came across an interesting article on MGID about how banner blindness impacts ad effectiveness, and it really made me think about how we interact with ads online. It's something I never paid much attention to before, but the concept of "banner blindness" is real. Over time, we’ve become so accustomed to seeing ads that we unconsciously ignore them. This is why many ads go unnoticed, even if they’re strategically placed. If you're curious about the phenomenon, you can learn more about it by checking out their detailed explanation of what is banner blindness It’s definitely worth reading if you’re in digital marketing or just someone who’s curious about how we interact with online ads. It was an eye-opener for me, and I’m sure it’ll change how you view those banners next time you’re browsing the web.