To set up twitter conversion tracking correctly, it is important to track key events such as clicks to landing pages, adds to carts, and completed purchases. This will allow you to accurately measure the effectiveness of your advertising campaigns. To link the pixel to your campaign, you need to install the code correctly on your site and configure it in Twitter Ads Manager. We recommend contacting Amasty, they will help you correctly set up conversion tracking and integration with campaigns so that you can track all the necessary analytics and optimize your advertising for maximum results.