Dawn Dolls from 1970
Posted by Jim on May 11, 2022, 6:39 pm
The first set of Dawn dolls were released by Topper Toys in 1970. They included Dawn, Angie, Glori, and Dale. The second set of Dawn dolls added Jessica, Longlocks, Gary, Ron, and Van to the bunch. This second set also introduced the "Head to Toe", "Dancing", and "Flower Fantasy" themes. The first set of dolls was also released under these themes. The last wave of dolls came out under the "Model Agency" and "Majorette" themes. The “Model Agency” theme introduced new dolls, Dinah, Denise, Melanie, Daphne, and Maureen. The "Majorette" theme brought in Connie, April, and Kip.The Dawn dolls provided a good amount of competition for the more expensive Mattel Barbie doll. Due to the lower price of Dawn dolls, it was easy for consumers to amass a relatively large portion of the collection for little money.
However, Topper Toys went bankrupt in 1973 and Dawn dolls were discontinued. Although the dolls achieved a huge amount of initial success, it was difficult to maintain. The small size of the doll made it hard for the manufacturers to get enough detailing onto the clothing to substantially innovate the styles.
From left to right...
Longlocks wearing "Blue Pouf"
Dale wearing "Bouffant Bubble"
Dawn wearing "All That Glitters"
Fancy Feet wearing "Neat Pleats"
Glori wearing "Buttercups'n Moonbeams"
and Angie wearing "Starlight Ball"