Altho Etsy is almost as bad as Ebay for fees it is a friendlier selling site and I do well>>
|I also use a Facebook business account and Instagram for advertising my Gwendolyns Treasures fashions and selling doll items as well as a 'first to know' email list. It takes a bit of time but works for me. Joining different doll groups on FB helps as well.
I do know other designers sell from their own websites. Wordpress is quite popular. I actually have an account with them but no time to set it up.
Hope this helps. Good luck with your sales!