According to the National Retail Federation, Americans are projected to spend $25.8 billion dollars on celebrating Valentine's Day in 2024. The 53% of U.S. households projected to celebrate Valentine's this year will spend about $185 on the holiday.
What are the top five gifts people plan to give this Valentine's Day? 57% of consumers will buy candy, 40% will purchase greeting cards, 39% will acquire flowers, 32% will pay for an evening out and 22% will be gifting jewelry.
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