Apple has finally done something many of us thought would eventually happen: they’ve built a modern, capable MacBook for a $599 starting price. The newly announced MacBook Neo isn’t just a budget laptop; it’s a calculated strike at the heart of the $600–$700 laptop market – a space where Chromebook Plus has held solid ground for the past few years.

While we are incredibly excited about Google’s upcoming ‘Project Aluminium’ (the effort to re-baseline ChromeOS on the Android kernel), the arrival of the Neo comes with a substantial impact on the expectations consumers will inevitably have around it. It’s no longer enough for Google’s next-gen devices to just be a solid improvement on Chromebooks. They now have to compete with a Mac that costs the same as the current best Chromebooks on the market.

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https://chromeunboxed.com/the-new-macbook-neo-puts-massive-pressure-on-googles-project-aluminium-aspirations/?utm_source=chromeunboxed.beehiiv.com&utm_medium=newsletter&utm_campaign=zid-5bClNeVNmLLQ5itH2vn-k