"All the works they do, they do to be seen by men, for they broaden the scripture-containing cases that they wear as safeguards and lengthen the fringes of their garments.They like the most prominent place at evening meals and the front seats in the synagogues and the greetings in the marketplaces and to be called Rabbi by men".

It really isn't about the cars Charlie (Matt. 23:5-7) They've made it about being 'Somebody'.