I was actually just thinking about this today and what the guy says is exactly what I was thinking. I actually bought my first pack of cigarettes in about 6 years yesterday- and they now (at least in Canada) have an additional warning message inside the box. I couldn't get it out to see what it says... something about second hand smoke and how it kills those you love. Guilt tactics that wouldn't stop me since I went out of my way to be alone for my first cigarette in almost 2 and half years. The full story on that is here.